Pipe Qualtrics Integration
Transform Your Surveys with Rich Video & Audio Responses
While quantitative data explains what happens, qualitative research reveals the crucial why. Pipe’s seamless integration with Qualtrics XM gives your surveys a powerful new dimension through video and audio responses, bringing authentic human insights directly into your research.
Key Features
📹 Multiple Video Questions
Add unlimited video or audio response questions to your Qualtrics surveys, capturing detailed qualitative feedback alongside traditional question types.
🔗 Automatic URL Linking
Every video response generates a secure URL that’s automatically embedded in your Qualtrics results, creating a seamless connection between responses and video data.
📱 Multi-Platform Recording
Respondents can record directly from their computer’s camera, upload existing videos, or record from mobile devices—providing maximum flexibility.
🔒 Mandatory Response Options
Make video answers required with customizable controls that prevent survey progression until responses are recorded.
🎙️ Audio-Only Mode
Privacy-conscious option allows for audio-only responses when video isn’t necessary or appropriate.
📊 Complete Data Integration
Each recording is linked to its specific Qualtrics ResponseID, creating perfectly synchronized datasets for comprehensive analysis.
How It Works
- Easy Setup: Add Pipe’s JavaScript library to your Qualtrics survey
- Simple Integration: Insert video recording elements at any point in your survey
- Seamless Response Flow: Respondents record or upload their video answers
- Automatic Data Collection: Video URLs are automatically saved with survey responses
- Complete Analysis: Access both quantitative and qualitative data in one place
Implementation
Our comprehensive tutorial walks you through every step of the integration process.
Technical Requirements
- Qualtrics: Paid Qualtrics account with JavaScript capabilities (DesignXM or higher)
- Pipe: Active Pipe account (free trial available)
- Browser: Modern web browser with camera/microphone permissions
Benefits for Researchers
Deeper Insights
Capture nuanced feedback through facial expressions, tone of voice, and emotional responses that text alone can’t convey.
Richer Context
Understand the complete story behind responses with visual and verbal cues that add critical context to quantitative data.
Better Engagement
Increase survey completion rates with interactive recording elements that make participation more engaging and personal.
Streamlined Analysis
Access all your data in one place with automatic linking between video responses and survey data.
Enhanced Presentations
Bring your research to life in presentations with compelling video clips that showcase authentic customer voices.
Use Cases
Product Feedback
See real reactions as users interact with your product
Customer Experience
Understand emotional responses to service experiences
Market Research
Capture detailed reactions to concepts or prototypes
Employee Engagement
Gather authentic feedback from team members
Educational Assessment
Evaluate verbal responses and presentations
Healthcare Research
Document patient experiences with sensitivity
FAQ
How long does it take to implement Pipe with Qualtrics?
Most researchers can complete the integration in less than 30 minutes. Our step-by-step documentation guides you through the entire process, and our support team is available if you need assistance.
Is there a limit to how many video questions I can add to a survey?
No, you can add as many video or audio questions as needed. Each question is independently configured, giving you complete flexibility in your survey design.
How long can respondents record for?
The default maximum recording time is 2 minutes (120 seconds), but this can be customized based on your research needs. You can set different time limits for different questions.
Can respondents review their recordings before submitting?
Yes, the Pipe recording client includes playback functionality so respondents can review their responses before finalizing their submission.
What happens if a respondent doesn’t have a camera or microphone?
Pipe automatically detects available hardware and adjusts accordingly. Respondents can also upload pre-recorded videos as an alternative to live recording.
How secure are the recordings?
All recordings are securely stored and transmitted using industry-standard encryption protocols. Videos are not publicly accessible and can only be viewed by authorized users with the correct URL.
Can I download the recordings?
Yes, all recordings can be downloaded from the Pipe dashboard for offline analysis or storage.
Does this integration work with all Qualtrics licenses?
This integration requires a Qualtrics license that allows for JavaScript implementation (usually DesignXM or higher). Free trials or basic licenses may not support this functionality.