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Why is User-Generated Content Important?

User-generated content (UGC) drives engagement, builds trust, and enhances brand authenticity. Pipe provides a seamless way for users to create and submit high-quality videos directly from their browsers, making it easier than ever for businesses to collect customer-generated content.

Browser-Based Recording

Users can record and submit videos directly from their browser without downloading any software.

Cloud Storage & Access

Easily collect, store, and manage user-generated videos with secure cloud infrastructure.

API Integration

Seamlessly integrate video recording functionality into your website or platform.

How Pipe Enables UGC Creation

1
Users Start Recording
Visitors record videos directly from their browser, eliminating the need for external apps.
2
Instant Upload & Processing
Videos are securely uploaded and processed in real time for seamless content submission.
3
Content Review & Moderation
Recorded videos are stored securely, allowing businesses to review and manage submissions.
4
Integration & Use
User-generated videos can be embedded in marketing campaigns, testimonials, or community features.
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Relevant features

Features for Efficient UGC Collection

Here are some of the features we offer that will help streamline your UGC strategy.

A man is recording himself using addpipe's recording client, while the real time background blurring feature is turned on

High-Resolution Video Recording

Capture clear and high-resolution user-generated videos for marketing and engagement.

Secure & Encrypted Storage

Keep user-generated content safe with secure cloud storage and encryption.

Seamless API Integration

Embed video recording capabilities directly into your website or platform.

Frequently Asked Questions

Have a different question and can’t find the answer you’re looking for? Reach out to our support team by sending us an email and we’ll get back to you as soon as we can.

What is user-generated content (UGC)?

User-generated content refers to any content—such as videos, images, or reviews—created by customers or users, often used for marketing, engagement, or community building.

How does Pipe help businesses collect user-generated content?

Pipe provides browser-based video recording that allows users to create and submit high-resolution videos without installing any software.

Do users need to download an app to record videos?

No, Pipe’s recording client is fully browser-based, allowing users to record and upload videos without downloading additional software.

Is there a limit to how many videos users can submit?

The number of videos collected depends on your integration and storage setup. Businesses can customize their storage and retention policies.

Can recorded videos be used for marketing campaigns?

Yes, businesses can collect and repurpose user-generated videos for testimonials, product reviews, or other marketing initiatives.

Is user-generated content recorded through Pipe secure?

Yes, all recorded videos are encrypted and stored securely, ensuring data privacy and compliance with industry standards.

Can Pipe’s UGC recording feature be integrated into my existing platform?

Yes, Pipe’s API allows seamless integration into your website or application for effortless video content collection.

Start Collecting User-Generated Content Today

Enhance engagement and authenticity by enabling seamless video recording for your users.

Get Started Now